Coastal, a local frozen yogurt shop, underwent a rebranding to embody a simple, sophisticated, and kid-friendly beachside aesthetic. Seeking a fresh menu design, the goal was to capture the essence of their new brand identity. The chosen concept involved using a surfboard as the base, complemented by classic sign painter lettering to evoke a laid-back coastal vibe. To connect with the local community, I took Coastal's unique sundae names and created simple illustrations to work within the titles.
Work in Progress
