Coastal, a local frozen yogurt shop, needed a menu that matched their branding: simple, beachy, and kid-friendly without being cheesy. I designed the full layout digitally, developed the illustration and lettering style rooted in classic sign painting, and then hand-painted every letter and illustration onto a surfboard. No vinyl, no prints. The finished piece completely transformed the space and became a focal point customers actually stop to look at.
Work in Progress
