The Dropout, another family-owned beach concession located next to Good Dog Barbecue, was looking for a menu redesign to complement the Good Dog menu. Embracing The Dropout's distinct brand persona characterized by black and yellow colors and a collegiate logo, my design approach centered on capturing the rough-around-the-edges vibe.
The redesigned menu or The Dropout not only complements its unique brand aesthetic but also enhances its overall appeal, serving as a visual representation of the concession's distinct personality and atmosphere as a vibrant beachside concession.
