Good Dog Barbecue, a family-owned beach concession, sought a menu redesign reflecting their core values of community, empathy, and supporting local animal rescues while catering to seasonal Summer patrons. Embracing a hand-drawn aesthetic, we crafted custom hand lettering and illustrations for menu items to evoke warmth and authenticity. The redesigned menu successfully captures the essence of Good Dog Barbecue's values, fostering community engagement and seasonal appeal among beachgoers while reinforcing its mission-driven approach as a beacon of warmth and inclusivity along the boardwalk.
Upon completing this project, The Dropout, Good Dog's sister concession, requested a menu redesign to complement Good Dog Barbecue's new look.
